Glovo 101: Guide, Tips, and Key Points for Your Restaurant’s Success on Glovo (2023)

As the owner of a restaurant or ghost kitchen, your tasks frequently include navigating a sea of digital options to select one or more touchpoints to offer your menu to reach more customers and increase sales.

The online food ordering and delivery platforms market is expanding. In 2021, data estimated its global value at USD 189.70 billion. This trend is expected to continue, particularly in an increasingly digital world where nearly 6 billion people own smartphones.

This scenario encourages you to keep navigating to find new customers, make connections, and, most importantly, create new relationships between your menu and diners. As a result, it is crucial to understand how food delivery platforms such as Glovo work.

What is Glovo?

According to the platform, Glovo is a Spanish company that was established in 2014. It currently operates in 26 countries and 200 cities, with a total of 5.1 million active users.

Glovo is an online platform that provides home delivery services for food from restaurants and ghost kitchens. They recently announced the sale of their operations in Latin America, where they had a presence in eight countries. Currently, they are mainly focusing on Europe, where they are leaders in Spain, but they also have a presence in some countries in Africa and Asia.

We’re a Spanish tech company and the fastest-growing multicategory player in Europe, Western Asia and Africa. With technology at the core of our business, we create innovative solutions by connecting customers, businesses and couriers, whilst making sure we have a sustainable impact on our communities and ecosystems. —Glovo

What should be taken into account before starting to use a delivery platform?

You probably know that having a strong online presence and a reliable distribution network is crucial for boosting sales in your company. This may even mean being active on multiple delivery platforms.However, before making a decision, it's important to take into account the following factors:

1. Create a table or document that will assist you in evaluating the relationship between sales and the new costs associated with being on a new platform. For example, consider the commissions you'll have to pay and other costs like communication and promotion. The goal is to determine profitability.

2. Analyze the presence of your competition before entering a new platform to determine who you will be competing against in this new area. For example, many of these applications provide a top banner or promotions section; analyze who is there and consider what actions you could take to challenge them.
   

3. Analyze whether the application is appropriate for your target audience. For example, examine whether the delivery drivers cover the areas where you want to expand and whether there is demand.

If the numbers are favorable and the research indicates that it is viable, let's get started. 

Here, we will walk you through the registration process.

Steps to register on Glovo as a restaurant or ghost kitchen

1. Head to https://sell.glovoapp.com/ and select your country

2. Fill out the initial form, and then you will have access to more fields where you will need to complete essential information about your restaurant or ghost kitchen, such as name, email address, and a strong password.

3. Provide a phone number for two-step verification

4. Accept the terms and conditions

5. Complete the registration process 

Tips for registering on Glovo

1. For registering on Glovo, we recommend you use a corporate email address or one you frequently use at the restaurant.

2. Make a strong and lengthy password out of uppercase, lowercase, numbers, and symbols.

3. Accept two-step verification to increase the security of your account.

4. To increase customers and discount margins, sign up to receive Glovo offers and promotions.

5. If the platform needs to contact you, provide a phone number that you have readily available or share it with other workers to cover shifts.

Verification period

After completing the Glovo platform's form, an agent will review your information to ensure that your restaurant meets the requirements to sell through them.

You will be asked for additional information once your application has been approved. You can also run some negotiations at this stage.

Glovo's response time is typically five business days; if it is positive, your business will be operational within 15 days. Therefore, you can begin exploring the platform and registering your menu before that date.

Plans and Commissions

Glovo offers three plans. The main difference between them depends on whether or not you use the platform's delivery riders. In addition, It is important to mention that in some markets, commissions may differ, or specific plans may be unavailable.

Delivery with Glovo

The Glovo plan provides a convenient way to receive and handle orders through their platform, with the added benefit of delivery riders to make timely deliveries. This is especially useful for businesses looking to expand their online presence without the hassle of managing delivery personnel. The plan encompasses the following features:

• 30% fee charged on the value of your dish

• Use of Glovo's delivery riders

• Real-time tracking of your orders

• Ability to add marketing programs when needed 

Self-Delivery

You are in charge of delivering orders. However, you must provide your delivery drivers. Glovo charges a fee to use its platform. This option is one of the most cost-effective. It's ideal for those looking for a low-cost solution with more delivery control.

• 15% marketplace fee

• Use of your own couriers

• Set your own delivery fees

In-Store Pickup 

Customers order from your restaurant through Glovo but must pick up directly from the store. There is no delivery option.

• 15% pickup fee

• Access to the Glovo app to list your store

• No delivery fees for customers

According to Glovo's FAQ section, there are no subscriptions, cancellation fees, hidden fees, or charges. However, there may be additional fees for specific products or services. 

An activation fee may be charged in some markets. When contacted by the company, you can ask the agent if these fees apply to your address.

And what now?

After completing your registration, you might be curious as to why your restaurant is not yet visible on the app. Rest assured that Glovo is currently assessing your business to ensure it is legitimate and can be included on the platform. Your activity is being monitored, and if it meets the necessary requirements, you will soon be granted permission to enter your card details and appear on the restaurant platform.

POS integration

Once your Glovo account is up and running, it's time to integrate it with your system.

To efficiently manage the orders you receive through the platform, we recommend integrating your POS with Glovo. 

Additionally, suppose you want to be present on multiple delivery platforms. In that case, we recommend Deliverect Restaurants, as it integrates with Glovo and other services like Uber Eats, Deliveroo, Just Eat, or Foodora.Request a demo today

5 Tips for a Successful Presence on Glovo

Having your restaurant on a new delivery platform is the equivalent of opening a new branch. 

Therefore, in the first few months, you will need to make more efforts to communicate to your customers about the new location where they can visit and buy from you. Here are some tips to consider.

#1 Place adverts in your restaurant, even on packaging.

If you have a physical restaurant, you can display a sticker or other visible communication to let customers know they can order online through Glovo.

You can even use the bags you package your food in to communicate that you are now on Glovo. This communication can remind those unfamiliar with the platform or who have not considered it.

#2 Promote your restaurant on your social media:

Your social media accounts are a great way to communicate to your followers and customers that you are now on Glovo. You can:

• Make a video tutorial of the ordering process on this platform. Consider showing a customer or content creator to give your content a more human face and to appeal to emotions.

• You might create content with the Glovo logo showing the delivery bike. 

• Mention that you are available on Glovo in the text of your posts. Consider including a logo for the platform. 

• To attract customers, try launching an exclusive and appealing dish through the platform and communicating it on your social media, at least for your initial launch.

You can also use other ways, such as a banner on your website. If you have a database, you can send a newsletter informing your subscribers that you are now available on this platform.

#3 Offer promotions:

Create special promotions to encourage your customers to use Glovo to place their orders. These can be discounts on prices or exclusive offers available only through the platform.

• Buy one, get one free

• Happy Hour specials (discounts on selected menu items during specific hours)

• Limited-time menu items with exclusive discounts

• Dine-in-only specials or discounts

You can dedicate one or two days per week to these campaigns.

#4 Use data: 

Use the Glovo statistics to understand how you perform on the platform and identify patterns. Keep an eye on your score and ranking to improve your results and attract more customers. You can estimate sales seasonality and the most popular dishes with the data. 

Your clients may request some of your menu items more frequently through this point of contact, which may surprise you.

#5 Increase the average check: 

Create a strategy to increase the average check percentage, meaning customers purchase more per order.  An excellent way to achieve this is by creating combos and menus, discounts, and unique dishes for designated occasions.

Offering individualized combos and price variations can also be effective alternatives.

Being present on delivery platforms like Glovo is a great opportunity for restaurant and ghost kitchen owners to broaden their customer base, enhance delivery efficiency, and increase their online visibility.

Utilizing tools like Deliverect Restaurants, seamlessly integrated with Glovo, can optimize the ordering system and enhance the overall customer experience. Additionally, established technology and logistics can enhance efficiency and expedite delivery times.