Hooters

Highlights for Hooters and Deliverect Partnership Story — TLDR

1. Transformation to Strategic Delivery Channel: Hooters Mexico experienced a shift in its delivery service, turning from a complementary to a strategic channel, accounting for 60% of sales during crucial events like the Super Bowl.

2. Challenges in Automated Integration and Human Error: Before Deliverect, Hooters faced issues integrating orders into their system and human errors in order processing.

3. Aiming for Superior Delivery Experience: Hooters Mexico focused on providing a delivery experience that matched their in-restaurant service quality.

4. Significant Reduction in Errors and Faster Order Processing: The introduction of Deliverect led to a 100% reduction in errors in capturing orders and saved 2-3 minutes in the overall delivery process.

5. Online Orders Becoming a Key Revenue Channel: With Deliverect's automated integration, online orders have become more relevant and profitable for Hooters Mexico.

Hooters Mexico Boosts Sales with Deliverect Integration

Hooters is a restaurant concept created for those who want to enjoy a sports experience. With 22 branches in Mexico, the Hooters business has revolutionized thanks to the rapid growth in demand for home-delivered food. Bernardo Lastra, Marketing Director of Hooters Mexico, tells us:

"Delivery for Hooters changed in the last two years, from becoming a complementary channel to today being a strategic channel. To give you an example, for us, on the day of the Super Bowl, we went from having the highest sales of the entire chain. Delivery represented 60 percent of our sales".

However, not everything was perfect. Amid a massive operation, with so many branches, with thousands of orders coming in and out at all hours, not everything would flow as it should. Automated integration and the human factor came into play.

"The problem we had before working with Deliverect were mainly two. One was focused on the integration of the orders into our system. And the other on human error." - Bernardo Lastra, Marketing Director,  Hooters México

But when you aim to provide a superior delivery experience, like the one you provide in physical restaurants, you have to get down to work, and that's what Hooters Mexico did to turn the game around.

Fewer errors, faster orders 

With Hooters looking to centralize and optimize its delivery operation and achieve outstanding results, Deliverect entered the game.

"The impact we've had with Deliverect has been very positive. We are talking about 100% fewer errors in capturing our orders because they are already integrated directly into our system. And additionally, this has allowed us to save between 2 and 3 mins on the entire delivery process.”

This has allowed online orders to become a strategic, more relevant, and profitable channel for Hooters Mexico. Through the automated integration of its entire delivery operation, with orders entering directly to the POS, it is a championship success.