Highlights of Juicy Avenue's Collaboration with Deliverect — TLDR

1. Rapid Expansion with Healthy Fast Food: Founded in Spain in 2011, Juicy Avenue has successfully tapped into the demand for healthy fast food, growing to 15 stores across major Spanish cities. The company's CEO, Alberto Banchio, attributes this growth to their unique offerings of personalized juices, smoothies, and healthy food options like salads, wraps, and poke bowls.

2. Crucial Delivery Optimization for Growth: With the rise in delivery demand, especially during COVID, optimizing delivery operations became vital. Deliverect played a key role in this, enabling Juicy Avenue to handle up to 10 brands in one location without the need for multiple devices and manage menus from a centralized platform.

3. Efficiency and Error Reduction in Order Processing: Implementing Deliverect significantly improved Juicy Avenue's operational efficiency. Orders are now automatically entered into the POS system and sent to kitchen displays (KDS), eliminating manual tasks and reducing staff costs. This automation has led to handling over 350 orders in a single day with minimal errors.

4. Valuable Data Insights for Business Optimization: Before Deliverect, Juicy Avenue faced challenges in capturing detailed sales data, losing crucial information for menu optimization. With Deliverect, they now have real-time reports and insights into what is being sold, aiding in strategic business decisions.

5. Autonomy in Menu Management and Promotions: One of Deliverect's most significant advantages for Juicy Avenue is the ability to independently manage menus and launch promotions without involving third-party delivery services. This autonomy in real-time menu management has been a game-changer, enhancing flexibility and responsiveness to market trends.

Juicy Avenue improves their delivery operations thanks to Deliverect

Founded in Spain in 2011, Juicy Avenue is here to stay. The company, which is all about wholesome juices, smoothies, and healthy fast food, has been able to adapt to the Spanish market’s changing customer needs, satisfying the growing demand for healthy food.

Alberto Banchio, CEO and Head of Expansion explains how the idea of ​​creating Juicy Avenue came about: “When I lived with my wife in Beijing, she just loved the natural juices that were available there. That’s how we started playing around with the idea of starting some kind of juice café in Madrid. At that time, there was absolutely nothing like it. Our initial concept was to create something where people could build and personalize their juices and smoothies from scratch, selecting their preferred fruits, and optionally adding milk.”

In addition to juices and smoothies, customers looking for healthy food can also find it at Juicy Avenue: “Although we started with only juices and smoothies, it was clear that over time we would have to supplement that with food. We decided it would make sense to offer healthy fast food, developing a menu with healthy and natural products like vegetable dishes, salads, wraps, poke bowls, ... and other foods that combine very well with our juices.” In addition, Juicy Avenue also offers one, three, or five-day detox programs.

"With Deliverect, we can deliver orders faster and without errors, which in turn ensures that customers are more satisfied." - Alberto Banchio, CEO of Juicy Avenue

Optimizing home deliveries was crucial for fast growth

Currently - in 2021 - there are 15 Juicy Avenue stores across Madrid, Barcelona and Gran Canaria. In 2022, the company plans to open new locations in Madrid, Barcelona, ​​Malaga, Sevilla, Valencia and Tenerife. “Our premises are mainly in transit areas or office areas. We have a menu packed with fast, healthy food, and our audience is mainly urban, cosmopolitan people who like to take care of themselves.”

In the last year, mainly due to COVID, the delivery market has grown a lot - also for Juicy Avenue. That’s why it was crucial for the healthy fast food chain to optimize delivery to make all processes as simple as possible: “Deliverect has helped us reach more customers and be more efficient. The platform allows us to operate up to 10 brands in the same location without having to have 10 different devices. And, above all, we can manage the menus of all our brands from the same platform in a centralized way.”

The result? "Thanks to Deliverect, we can manage to do in a single day, in one location, more than 350 orders with practically no errors."

“Deliverect has helped us reach more customers, and be more efficient. The platform allows us to operate up to 10 brands in the same location without having to have 10 different devices."

What else has Juicy Avenue achieved with Deliverect?

Juicy Avenue has been offering delivery since 2013, long before the global pandemic supersized on-demand food delivery. Over the years, the company has had to try out several ways of working. A number of challenges related to delivery have made Juicy Avenue bet on tools such as Deliverect to optimize the entire process. 

"Our way of working has changed a lot, especially thanks to tools like Deliverect that make operations much easier by optimizing the order management process,” Banchio affirms. But what specific aspects of delivery does Deliverect improve? 

“Before we were on board with Deliverect, we had to have a person enter the orders in our POS manually, which could often take up more than two hours due to the order volume. Currently, as orders are entered automatically in the POS and sent to our kitchen displays, this manual task has been eliminated, and as a result, we are able to cut staff costs.” 

“Another big change is that before Deliverect, we used to enter the total order value for deliveries into the till only at the end of the day because we couldn’t afford to waste time during our shifts. So basically, that meant we knew the number of orders we had received that day, but all the information about which products or dishes in particular had been sold was lost. That’s information that, especially in an industry as competitive as delivery, is essential to know so that you can optimize your menu and improve your business.”

Deliverect key benefits for Juicy Avenue

But the benefits of Deliverect do not end there: “The biggest advantage that comes with using Deliverect is the ability to manage menus ourselves without having to involve the delivery platforms to do so. Having real-time menu management and being able to launch an overnight promotion without the need for a third party is amazing.”

Apart from that, it’s crucial that we now have real-time reports of what is happening in our stores and what is being sold, and that we’re not incurring extra staff costs to enter orders in the POS because now they are pushed into it automatically.”