Supercharging Restaurant Growth: How Deliverect and SumUp Boosted Homer Food Group

151%

Orders increase

148%

Revenue grow

70%

Order errors reduction

Adele Lonjou, director at Homer Food Group

"The growth of Homer Food Group is now possible, thanks to the SumUp/Deliverect integration, which enables us to move as quickly as we can."

Guided Tour

Homer Food Group, founded in 2017 by a young and dynamic team, aims to grow rapidly and efficiently. To achieve their goals, the start-up seeks collaboration with partners that enable it to move quickly and cover great distances.

What is Homer Food Group's medium-term project? Adèle Lonjou, Director of Homer Food Group, shares that they plan to open 10 to 20 new restaurants within the next five years in France and abroad, particularly in Dubai, London, and the United States.

The team is well aware of the challenges and is committed to providing high-quality service 24/7. However, multitasking and participating in the development of Homer Food Group is a real challenge.

They are prepared to tackle this challenge with the support of their partners, SumUp and Deliverect.

New York Street Food Takes Center Stage

Homer Food Group

Founded in 2017 by World Lobster Roll Champion Moïse Sfez and led by Adèle Lonjou since its inception, Homer Food Group includes Homer Lobster and Janet by Homer restaurants. Nine restaurants have opened in France, with six in Paris and others in Marseille, Saint-Tropez, and Lille.

Homer Lobster offers lobster rolls, a famous East Coast United States lobster sandwich. Customers can enjoy a variety of recipes served on brioche bread, evoking nostalgic memories.

Based on a different concept, Janet by Homer focuses on the Corned Beef Sandwich. Moïse Sfez has taken on the challenge of reinventing this iconic New York street food dish, always accompanied by his signature brioche, which connects the two concepts within the Homer Food Group.

The Need for Efficiency and Speed

Deliverect x SumUp

The initial challenges the Homer Food Group's restaurants faced involved delivery and order-taking. The Homer team faced frequent data entry, accounting errors, and concerns about lost goods due to poor inventory management.

Striking a balance between having sufficient stock and overstocking is a daily stress. Insufficient stock leads to customer dissatisfaction, while a loss of goods directly affects revenue.

This young and dynamic team was eager to grow. They sought solutions tailored to their needs and sales methods. The fast-growing start-up aspires to achieve sustainable growth with partners. The management team recognizes the importance of working with reliable partners to expand internationally.

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Adèle Lonjou, director of Homer Food Group

"Implementing Deliverect and SumUp has been a cost-effective solution for our restaurant, and we are thrilled with the results."

Guided Tour

Fast and Efficient Solutions to Keep Pace with the Homer Food Group

To achieve its goals and overcome challenges, the Homer Food Group has found agile solutions in SumUp and Deliverect.

Deliverect: A Time and Money-Saving Partner

Over the past year, Homer Food Group has turned to Deliverect to boost efficiency and speed, two critical factors in the group's growth and development.

Deliverect is a technological tool that integrates various ordering platforms directly into a restaurant's Point-of-Sale (POS) system. Each order is automatically sent to a single screen, reducing data entry errors. Deliverect also improves time and inventory management, mainly through its automatic synchronization system, which updates inventory in real-time and allows restaurant owners to modify their menus only once for all platforms.

This solution has helped the group refine its operational approach, automating the online ordering process and eliminating daily issues. Deliverect removes the need to re-enter orders placed online or on delivery platforms, streamlines communication with accounting, and reduces order errors in the field. The solution saves time daily.

Collaborating with Deliverect has also enabled Homer Food Group better to manage its inventory through the inventory tracking feature. This functionality dramatically assists the teams in their daily operations.

Deliverect offers several advantages:

It enables automatic, real-time inventory adjustments, reducing the risk of overselling or underselling.
It saves considerable time, allowing teams to focus on more critical tasks.
It optimizes the supply chain, positively impacting both employees and customers.

Overall, Adele Lonjou believes her business is more reliable and no longer has to worry about inventory management.

Adele Lonjou, Director of Homer Food Group

"Deliverect has streamlined my order management process, saving me valuable time. By automating these tasks, I've been able to focus on other important aspects of my business, like menu design and service."

Guided Tour

SumUp: A Long-Standing Partner

Homer Food Group and SumUp have been partners since day one. SumUp offers a payment terminal that connects via Bluetooth and operates through the eponymous application. The management team at Homer Food Group immediately appreciated this fast and efficient payment solution, which plays a significant role in their daily sales method.

SumUp is a tool that promotes efficiency, speed, and profitability. It is an all-in-one cash register featuring a payment terminal and a tablet for order support. SumUp also provides an application for managing transactions, issuing receipts, and tracking sales in real time.

The Many Advantages of SumUp

It offers a portable payment terminal with Wi-Fi or an integrated mobile data system.

Its operating system is simple, intuitive, and highly efficient. The Pro Cashier System also provides access to advanced data and reports, enabling loyalty programs and multiple orders to be processed simultaneously. Restaurant owners benefit from real-time sales tracking and revenue monitoring functionality.

New Technologies at the Heart of the Customer Experience

Embracing solutions like SumUp and Deliverect has allowed Homer Food Group restaurants to gather crucial customer data. This data, supplied by Deliverect and SumUp, enables real-time analytics, leading to increased efficiency and profitability.

The information provided through the sales tracking functionality is also essential. It helps identify current trends, best-selling dishes, and those struggling, allowing for better adaptation of sales strategies.

Implementing such tools and collecting customer data directly impacts customer satisfaction. Each restaurant can be more responsive to its customer's needs, providing fast and efficient service while reducing the risk of errors.

Adèle Lonjou, Director of Homer Food Group

"(SumUp) It's a company that has adapted to our needs from day one. Fast and efficient, that's what we rely on, both in our sales method and how we enter all the information."

The Numbers Speak for Themselves

RESULTS

Thanks to the speed enabled by the SumUp and Deliverect integration, Homer Food Group has experienced a 151% increase in orders and a 148% increase in revenue.

But the benefits don't stop there. In just four months, the Deliverect integration has reduced errors by 70% across Homer Food Group's restaurants.

The SumUp and Deliverect integration has also allowed Homer Food Group's teams to streamline their order management process, enabling employees to handle multiple orders simultaneously. The group now operates more efficiently with fewer staff members, immediately reducing labor costs.

Beyond the cost savings, working with SumUp and Deliverect results in an estimated time savings of 2 hours per day. Staff members spend less time managing each order, allowing them to focus on other important tasks, such as order preparation and customer service. In comparison, managers spend less time on administrative tasks.

151%

Orders increase

148%

Revenue grow

70%

Order errors reduction

Adèle Lonjou, Director of Homer Food Group

"With all this speed, enabled by SumUp and Deliverect, we've increased our revenue. We're doing x1.5, if not x2, on revenue. That's big, a significant positive grow!"

Guided Tour

Together, Faster, Further

Homer Food Group's partnership with SumUp and Deliverect is crucial to the company's development. The nine existing restaurants and the opening of future locations in France and abroad require state-of-the-art management and optimal speed. The SumUp and Deliverect integration is one of the reasons why the group has grown so quickly while remaining efficient, profitable, and sustainable.

"Overall, the combination of Deliverect and SumUp has greatly enhanced my ability to adapt to the demands of the restaurant industry and has allowed me to grow my business sustainably and profitably." —Adele Lonjou, Director of Homer Food Group