Uber Eats For Merchants: What It Is and How Your Restaurant Can Profit From It
Let’s take a look at the ins and outs of using Uber Eats Merchants and how it can benefit not only your business and the customers you serve but also how you can maximize its profit-earning potential.
The demand for third-party food delivery services skyrocketed during the pandemic, especially when people were trying to keep their businesses open with dark kitchens. Still, it doesn’t show any signs of slowing down. People are busy, overworked, and stressed. They don’t want to worry about cooking or even going out for a meal most of the time.
Restaurants and food professionals must implement various delivery applications and platforms to meet the increase in demand. While it’s understandable to have concerns about choosing the right third-party delivery service, Uber Eats Merchant might be the solution you’ve been looking for.
Although an in-house delivery service could also be a great solution for scaling your delivery operations with on-demand delivery drivers, today, we'll examine how joining the Uber Eats Merchant program could benefit your business.
Using Uber Eats Merchants
The Uber Eats Merchants program provides a platform for businesses, such as restaurants, grocery stores, and convenience stores (offering FMCG products), to sell and deliver their products through the Uber Eats app. It serves as a new revenue stream for these businesses and enables them to reach a wider customer base in their local area via Uber Eats extensive rides and delivery network. Businesses can also promote their brand and grow sales with ads and promotions offered through the program.
Being an Uber Eats Merchants involves the following steps:
Registration: The food and beverage business must first sign up with Uber Eats as a merchant. This involves providing business information and documentation.
Menu Setup: The business then sets up its menu on the Uber Eats platform, including photos, descriptions, and prices of all the items it wants to offer.
Order Fulfillment: When a customer places an order, the business prepares it and hands it off to an Uber Eats delivery partner.
Payment: Uber Eats collects payment from the customer and, after deducting its commission, transfers the rest to the business.
Ratings and Reviews: Customers can rate and review their experience, which can affect the business's visibility and reputation on the platform.
In addition, Uber Eats provides merchants with various tools and analytics dashboards to manage their business, optimize their sales, and understand customer behavior.
Uber Eats Merchants program
The program offers flexible partnership options to cater to diverse businesses.
For instance, the "Marketplace" option allows businesses to get discovered on the Uber Eats app and use Uber's delivery network, with flexible options for self-delivery and pickup. The Uber Direct option enables businesses to offer express, same-day, and next-day delivery from their website or app by implementing Uber's white-label API.
Learn what is an API and why it's important for your business here
The Uber Eats Merchants program provides simple and transparent pricing tailored to each business —which might vary depending on the market. It fosters community building through ongoing partnerships, programs, and advocacy.
Uber Eats Merchants partners also have access to 24/7 support, which can be reached via phone, email, or chat in the Uber Eats Manager. The program enables businesses to increase their delivery and online orders significantly.
Partnering with Uber Eats can allow your business to grow in ways it might not if you didn’t offer third-party delivery options. Your responsibility with Uber Eats is to accept an order, prepare it well, and let an Uber Eats delivery driver pick it up and take it to the customer.
Best Practices for Uber Eats Merchants
If you want to profit from using Uber Eats Merchants, it’s about more than just making good food and getting it out quickly. There are some best practices you should consider to optimize your partnership, make the most money, and reduce the overall stress on your business and employees.
Some of the best practices for boosting your business on Uber Eats and improving your ranking with customers include:
Reducing delivery times;
Streamlining your operations;
Offering promotions.
You can also work on getting your restaurant featured on Uber Eats. The company regularly features recommended dishes and shows customers popular restaurants near them. Putting these things into practice can boost your profits and help you get the most out of Uber Eats Merchants. As a small business owner, using platforms like Uber Eats is one way to expand your audience and increase your profit margin by seamlessly integrating this software into your customer journey and experience. Be sure to collect user feedback and track key performance indicators as you introduce this service to ensure you incorporate this delivery offering in the best way possible.
Download the NEW eBook 4 Top-Tier Tactics: Boost Restaurant Visibility on Delivery Apps.
Uber Eats Merchants is a great way for restaurants to get their name out there and put their place on the map. Maybe you’re a new business trying to expand your reach, or perhaps you’ve been around for a while, have a new menu, and are ready to share it with the world.
Whatever the case, this little piece of technology can completely change how you do business. While it’s important to keep in mind that you won’t get to keep all of the profits, you’ll still keep the majority while potentially being able to serve your food to more people.
Integrate Uber Eats with Deliverect
Schedule a demo and we'll walk you through how Deliverect integrates your Uber Eats orders seamlessly into your POS to manage your restaurant better, faster, and smarter.
