Chök

Highlights — TLDR

1. Significant Operational Improvements: Chök, a chocolate-focused pastry shop, bakery, and coffee shop, significantly improved its efficiency by partnering with Deliverect. This collaboration led to better time management and a reduction in order errors by 6%, streamlining their operations across various locations.

2. Impactful Financial Outcomes: The partnership with Deliverect has yielded impressive financial results for Chök. They have experienced an 81% increase in monthly turnover and savings of EUR 1,000 per month by reducing failed orders. Additionally, customers are spending approximately 40% more per order.

3. Automated Stock and Order Management: Deliverect's integration allowed Chök to adjust stock automatically and efficiently, reducing the time lag between order placement and delivery. This automation has been crucial in managing their inventory more effectively and responding promptly to customer orders.

4. Data-Driven Business Optimization: The analytics provided by Deliverect enable Chök to analyze sales online, filter by channel and location, and make strategic business decisions. This data-driven approach helps in strengthening parts of the business, such as adjusting the menu or allocating resources to specific locations.

5. Expansion and Growth Strategy: With the operational and financial benefits gained from Deliverect, Chök is planning to expand further, both in Spain and internationally. This growth strategy is supported by the efficiency and insights provided by Deliverect, enabling Chök to continue enhancing its customer offerings.

According to Michele Spiga, Chök's Director of Operations, working with Deliverect has improved the efficiency of Chök's locations, allowing for better time management and reducing order errors by 6%. With Deliverect's help, Chök has adjusted stock automatically, reduced the time between order placement and delivery, and optimized business strategy through data analysis. In addition to savings of EUR 1,000 per month, Chök has seen an 81% increase in monthly turnover, and customers are paying about 40% more per order.

Chök, where everything revolves around chocolate

Chök is a pastry shop, a bakery, and a coffee shop. The place where chocolate is the main ingredient of everything that is served. Everything has chocolate in it, and everything revolves around it. However, other things have made Chök successful in Spain: the unique cooking atmosphere breathed into its premises makes it a special place. At Chök, they recreate your home kitchen and let you taste it. Krönuts, berlinas, cakes, and various pastries triumph in Chök and satisfy the customer.

Improving delivery

Chök started with doughnuts, then they grew the brand and started with cakes. Continuing to open more stores has not been the only thing that Chök has done to grow: it has also bet on delivery. 

Michele Spiga confirms that Chök was one of Glovo's first partners. In 2016 they started offering their products through delivery. They also developed their own channel and worked with other channels. That's when the Chök team realized they needed an ally to improve delivery and trust Deliverect.

Working together, Chök has improved the efficiency of its locations by achieving better time management.

"We realized that transferring the store experience to delivery is difficult. We didn't know how to manage the stock well, the menu... we needed a tool to synchronize all operations simultaneously. We started with a few tools until we came up with Deliverect".

- Michele Spiga, Operations Director at Chök 

Work faster

To keep expanding, Chök relies on Deliverect. We have been working together for more than four months, and the whole team can see it in the results. 

Deliverect: the best delivery partner

Working together has been positive for all Chök locations. Before, the team processed orders manually and made frequent errors. Now there are no more errors. For example, in San Valentin, in Barcelona, they had 150 orders in one location and made no mistakes. This translates into savings.  

We have accompanied Chök throughout the entire process of automating online orders to maximize all the advantages:

• Adjust stock automatically, efficiently, and in real time. 

• Reduce the time between when an order comes in and when the customer receives it.

• Optimize business strategy based on data and analytics.

"Deliverect is very easy to use and very intuitive. Plus, there is a lot of training."

—Michele Spiga, Director of Operations at Chök 

Obtaining data to continue growing

Michele Spiga also stresses the importance of the analytics you get with us. You can analyze sales online and filter by channel, location, and supplier. Then you can make decisions: adjust the offer, strengthen parts of the business, for example, a particular location that needs more employees. 

"With data, you can do a lot of things. Publish a menu, set up the strategy we want, and manage stock. Operational management in general. You can focus on what you have to do."

- Michele Spiga, Chief Operating Officer at Chök 

The last few months in figures

"In places where we only have one person, we have improved times. After four months working with Deliverect, the average ticket has gone up one and a half euros more. That's 81% more profit. We have also saved 1,000 euros a month by reducing failed orders. On Valentine's Day, we realized we had made the right choice. It was the test."

- Michele Spiga, Operations Director at Chök 

The figures show what we have achieved by working together for four months. 

• By reducing order errors, Chök saves EUR 1,000 per month.

• Monthly turnover is up by 81%. 

• Customers pay about 40% more per order.

We manage orders more efficiently, allowing the Chök team to spend more time improving the strategy with data and analysis.

Opening more stores in Spain and abroad

Continuing to work together is fundamental for Chök to meet its next goal: keep growing. After that, we will continue to sweeten more customers worldwide with chocolate.