3 Common Misconceptions About Order Management Systems in the Food Service Industry

Maintaining efficiency is paramount in the dynamic arena of the food service industry. Order Management Systems (OMS) have become essential tools for enhancing operations across various scales of businesses. However, misconceptions about these systems persist. This article aims to dispel these myths and illuminate the true benefits of OMS for food service professionals.

Misconception 1: "Order Management Systems Are Difficult to Integrate with Existing Processes"

A prevalent misconception is that implementing an OMS is a complex process that disrupts current workflows. In reality, modern OMS solutions are designed for seamless integration. They can easily link with various Point of Sale (POS) systems, payment gateways, and restaurant management software.

Contrary to popular belief, modern OMS solutions can be integrated effortlessly into existing operations, as shown by the success story of Maize Blaze, a Colombian street food business in London. Faced with the challenges of the COVID-19 pandemic, founder Ruth Christianson pivoted to online delivery, utilizing Deliverect to streamline connections with major platforms like Uber Eats and Deliveroo. The integration between Square and Deliverect was pivotal for Maize Blaze. This synergy allowed for efficient management of menus and orders. This seamless integration was especially advantageous given Maize Blaze's operation across different sites, including a street food kiosk and a kitchen residency, each with unique POS systems. 

Misconception 2: "Implementing an OMS Complicates the Ordering Process"

Many restaurateurs fear that an OMS will complicate their current ordering processes. However, these systems are actually designed to simplify and streamline operations. An OMS like Deliverect can automate and synchronize orders from various platforms, reducing errors and saving time. 

Pizza Beppe's experience disproves this myth. Opening its 7th restaurant in the Netherlands within two years and recognized for authentic Neapolitan pizza, it embraced delivery with Deliverect. This integration streamlined operations, managing increased delivery demands efficiently, especially during lockdowns. Deliverect ensured consistent quality across in-house and online orders, automating the workflow and directly sending orders to chefs. This example shows how an OMS can simplify, not complicate, the ordering process in a rapidly growing business.

Misconception 3: "An Order Management System Can't Handle Complex or High Volume Orders Efficiently"

This misconception is commonly held within the food service industry, especially when it comes to managing custom orders. This belief underestimates the capabilities of advanced OMS platforms specifically designed to handle such demands efficiently.  Moreover, many OMS platforms offer customizable templates for menu items, making it easier to accommodate special requests or dietary restrictions without disrupting the workflow.

The experience of Jab & Baker in France showcases how an advanced OMS like Deliverect can adeptly manage and even enhance handling such orders.

Amid the health crisis and evolving consumer trends, Jab & Baker integrated delivery services into their business model. Deliverect's menu management tool and reporting dashboard provided deeper insights into consumer habits. This allowed Jab & Baker to respond more effectively to demand, increasing order volume and turnover. The success of Jab & Baker in utilizing Deliverect to adapt to delivery trends and efficiently manage custom orders demonstrates that modern OMS platforms are more than capable of handling the complexities of the food service industry, debunking the myth that they cannot efficiently process complex or custom orders.

Conclusion

Misconceptions about Order Management Systems often stem from misinformation or outdated beliefs. In truth, these systems offer versatility, ease of integration, and enhanced operational efficiency for food service businesses, regardless of size or complexity.

We welcome you to share your experiences or questions regarding implementing an OMS in your business. Please schedule a guided tour through the Deliverect platform, and our team will be delighted to share additional insights on how we can bolster your digital growth.