How to use our menu builder as a marketing tool

The average food delivery platform user will look at several online shops before deciding. Needless to say, that means restaurants have to invest in their online menus so they are clear, appealing, and convincing.

Ultimately, you need to ensure that your menu is cleverly marketed and optimized for food delivery channels—luckily, a Deliverect subscription can help you do this.

Making your menu delivery platform friendly

First, let’s go over the basics of setting up an online delivery menu. The competition on online ordering channels like Uber Eats, DoorDash, Just Eat Takeaway, Deliveroo, and so on is tough, so getting your menu right is crucial to staying in the game.

Successful menus are typically between 15-20 items long, featuring clearly defined sections to make it easier for customers to browse all options.

Learn more about the Deliverect Menu Management feature here

When creating your online menu, it’s important to determine which dishes will stay and which will go. For each dish or item, ask yourselves the following questions: 

• Does the dish travel well? 

• How long does it take before your food gets cold or soggy? 

• Can you make enough profit selling this dish online? 

Once you’ve decided on your menu, determine what’s most important and organize it accordingly. Your best-sellers should be at the top of the page. 

The next item on your menu checklist are images. You’ll be astonished to know that good-quality pictures can increase your sales by 50%. Good photos create appetite and engagement. Bad and low-quality photos, however, can make your dish look bad and send sales plummeting.

Complete your menu with clear, concise descriptions. Don’t be afraid to personalize the names of your dishes and use savory lines that’ll really draw the customer in. For example, what would you be inclined to order between “burger with beef, bacon, tomato, and lettuce” and “Homemade Angus beef burger with crispy bacon, fresh tomato, and tender Boston lettuce”?

Using the Deliverect menu builder to do online marketing

At Deliverect, we’re all about helping our customers manage online delivery efficiently and time-savingly. That’s why our solution comes with an easy-to-use menu builder, which allows you to adjust your menus for multiple delivery channels and locations all in one place.

One of our menu builder’s most-used features is menu duplication. Imagine the following situation: you’re aware that your online store is especially popular with students between 8 and 9 PM. You can now duplicate your regular menu, adjust prices, and include special combo deals on dishes popular among this audience. Then, push this special menu live every day between 8 and 9.

You can even personalize the names of your dishes to appeal even more to these younger customers. For instance, don’t underestimate the power of food emojis—just be careful with the eggplant one.

Using a similar scenario, you may want to publish a happy hour menu over a specific time span and on certain days. The good news is that you'll only have to set this up once, and everything will automatically run further!

Test the waters and analyze

In the same way, the Deliverect platform enables restaurants to experiment easily with new menu items, descriptions, names, and so on.

Our reports allow you to analyze your sales and define peak and off-peak periods. Use this data to boost your sales during calm times, for instance, by offering new dishes, lower prices, combo deals, and promotions.

This works both ways: you can equally set prices a bit higher during your busiest opening hours. The beauty of it all is that when you duplicate menus, it doesn’t take long to set them up or take them back offline in case the results aren’t satisfying.

Your menu options are endless

And why stop there? With our easy menu builder, there’s a range of possibilities just waiting to be explored:

• Play around with product availability and opening hours. If you want to sell surplus, make a limited-time menu where you sell this dish at a discounted price. With just a few clicks, you can launch a “buy one, get one free” campaign. Just change the product type to ‘BOGOF’, and let us handle the rest!

• Use duplicate menus to reach new audiences at specific times of the day or days of the week.

• Boost your menu with offerings other than food, like recipe books, special (homemade) ingredients, branded merchandise, or kitchenware… It’s your online shop, and you make the call!

• Create different virtual brands for the different delivery channels to speak to different audiences.

Whatever direction you want your delivery menu marketing to take, Deliverect can help you manage it. Just get in touch; we’ll be happy to help you strategize, implement, and optimize.