Tips to create a Top Customer Food Delivery Experience

For several reasons, a top-customer food delivery experience is critical for the success of restaurants and dark kitchens. Firstly, it can drive customer loyalty and repeat business, as customers are more likely to return with a positive experience. Secondly, it can enhance the restaurant’s overall brand image and reputation, as customers will likely share their experiences with friends and family.

To ensure a top customer food delivery experience, restaurants should focus on several key areas. The delivery menu should be carefully curated to include dishes that are well-suited for delivery and will look and taste as good at home as in the restaurant. The unboxing experience should be fun and memorable, with branded takeout boxes and unique packaging material adding a personal touch. Delivery speed is also essential, as many customers consider it a top priority, and restaurants can consider implementing restaurant management solutions to improve this. Additionally, restaurants should constantly strive to go the extra mile, find new ways to enhance the delivery experience, and continually gather customer feedback to improve their offerings and operations.

Get your menu right.

As mentioned earlier in this guide, your delivery menu is one of the major cornerstones of your operation. That’s why getting it right is the first step to long-term success. It’s usually a good idea to slim down your delivery menu and only include dishes that look and taste as good at home as in your restaurant.

Create a fun unboxing experience.

There’s nothing people love more than unwrapping gifts. They should feel excitement and anticipation whenever they unbox or unwrap their delivery meal. Here are some things you could do to create a memorable unboxing experience:

• Use branded takeout boxes and bags that tell your brand’s story.

• Use unique packaging material or turn it into a game or puzzle.

• Appealingly present your product (don’t just chuck your dish in a box).

• Add a personal touch by adding whimsical instructions, such as how to plate the dish as your chefs would. A handwritten thank you note or branded freebies like stickers and cards. 
  

Deliver your food on time.

Speed of delivery is one of the most critical factors of the entire food delivery experience. Six of ten off-premises customers mention it as their number one priority. Therefore, your restaurant’s top priority should be ramping up delivery times.

You can look into restaurant management solutions that automate your online ordering flow to get your orders out of the door as fast and efficiently as possible.

Go the extra mile.

The best delivery brands constantly reevaluate how they present and deliver food and find new ideas to elevate the off-premises experience. For example, you could create custom playlists that customers can put on at home or include decorations in your delivery bag to put up around the room. 

Ask feedback

Customer feedback is essential for long-term growth. Encourage diners at home to leave a review by including a postcard with a QR code for a survey link in each delivery order. This will show guests that their opinion matters and help you perfect your offering and operation.