The Ultimate Guide to Self-Ordering Systems for Restaurants

Self-ordering systems are helping restaurants run businesses more efficiently. In this guide, we’ll dive into the perks, types of technology you can implement, and how they can help a restaurant's operations. Self-ordering systems are not just a trend; they’re convenient and well-known for reducing wait times and giving back control to guests over their dining experience.

Even though self-ordering systems were stalled in growth a few years ago because customers viewed them with skepticism, the pandemic turned the whole restaurant industry upside down. 

Now, customers are back on-site with high expectations of seamless digital experiences that match their everyday interactions with technology. The shift in consumer behavior has created a new standard for restaurant operations. It’s reported that in 2024, the self-ordering kiosk market will reach approximately $30.8 billion.

This blog will explore how these systems are transforming the restaurant industry and why they've become essential tools for staying competitive in today's dynamic market.

Why Self-Ordering Systems Are Crucial for Multi-location?

These systems solve chain restaurants' challenges today: labor shortages, operational inefficiencies, and the need for faster service.

By automating the ordering process, restaurants can improve operations and staff efficiency. Here’s how:

• Relieves pressure on understaffed teams.

• Streamlines daily operations for smoother workflows.

• Enhances diner satisfaction by minimizing wait times and errors.

• Frees up staff to focus on critical areas like customer service or kitchen tasks.

• Allows the business to run more efficiently, even with fewer employees.

A great example of these systems is the self-ordering kiosks, which can be consistent across multiple locations while being flexible for regional preferences. Chain restaurants can keep their brand standards and core menu offerings the same across all locations – whether a guest visits a location in Miami or Houston, they’ll get the same ordering interface and process everywhere – and still, restaurants can also allow individual stores to offer local options based on regional tastes and preferences.

Furthermore, solutions like Table Ordering by Deliverect offer a flexible approach that complements the traditional kiosk system for restaurants. With Table Ordering, dine-in customers can access menus, order, and pay via a custom QR code. 

3 types of Self-Ordering Systems for Restaurants

Currently, the most essential self-ordering systems are kiosks, table ordering systems, and contactless offering platforms.

Each solution offers unique advantages that cater to different operational needs and customer preferences; however, as you’ll find out, it is not about choosing one over the others but about finding the right mix that serves your unique customer base and operational model.

No. 1: Restaurant Self-Ordering Kiosks

Self-ordering kiosks are one of the most visible changes in the restaurant technology landscape, but they’re not just there to take orders. These screens work as part of your team, representing your brand by displaying your menu with eye-catching images that make every dish stand out.

When diners arrive at your establishment, they’re greeted by modern kiosks with big, easy-to-use touchscreens. These kiosks guide them through the ordering process with user-friendly, contactless technology. A useful feature is that they automatically suggest add-ons and upgrades, which can slip a server’s mind during rush hours. With a quick tap, the language might change instantly!

No. 2: Table Ordering Systems

Table ordering systems bring modernity to traditional dining without losing the restaurant atmosphere guests love. What’s great about these systems is that they amplify the human element of dining because instead of waiting for a server to take their order, customers can now scan a QR code or use the tablet at their table to start their meal. By using table ordering systems, staff can have more time to focus on having meaningful interactions with guests instead of rushing around to take orders or process payments.

No. 3: Mobile and Contactless Ordering Platforms

Mobile ordering platforms are the latest self-ordering technology, offering more convenience and flexibility than ever. These systems meet customers where they are – on their phones. Whether through a restaurant’s app or social media platforms, customers can browse, order, and pay with the device they use daily.

Key Benefits of Implementing Self-Ordering Systems in Restaurants

Mistake-Free Transactions

One of the biggest benefits of self-ordering systems is they can increase order accuracy. When customers order themselves, the margin for error that comes with verbal communication is eliminated. No more mishearing a customer or misinterpreting a special request over a noisy restaurant. 

Faster Service

The impact on speed and efficiency can’t be overstated. Self-ordering systems can process multiple orders simultaneously, eliminating the bottleneck during peak hours when traditional ordering methods can’t keep up. This means faster service, which translates to shorter wait times, so you can serve more customers without sacrificing service quality.

Upselling Opportunities

Self-ordering systems have been proven to increase average order value. Customers interacting with digital menus are more likely to browse all available options and add-ons without the time pressure of ordering from a cashier.

The systems can be programmed to suggest complementary items and upgrades, so they offer more upsells than traditional methods. For instance, David Gibbs, CEO of Yum Brands, has reported that average kiosk sales receive 10% more checks than from the front counter.

How Restaurant Self-Ordering Kiosks Can Revolutionize Your Operations

Kiosk Basics

Restaurant self-ordering kiosks work on a simple yet powerful system. At their most basic, they have a large touchscreen display with an easy-to-use interface that lets customers browse menus, customize orders, and pay—all without staff assistance. Think of it as a supersized version of ordering from your phone designed for the restaurant environment.

Integration with Restaurant Systems

The real power of these kiosks is their integration with your restaurant’s main systems. When a customer orders, the information flows to your point-of-sale system (POS) and the kitchen displays. 

For multi-location restaurants, this means having one system that’s the same across all locations but allows location-specific adjustments when needed.

Sales Driving Features

Restaurant self-ordering kiosks do more than take orders. These systems can suggest add-ons based on what’s in the cart, display promotional offers, and adjust pricing by time of day. 

Plus, they can integrate with your loyalty program so customers can earn and redeem points, and you get valuable data on their ordering habits.

Table Ordering Systems: A Contactless, Convenient Alternative

Table ordering systems are becoming the new norm for quick-service restaurants looking to get with the times.

It’s easy to see why – they offer the best of both worlds, a traditional dining experience with modern convenience. With this method, the waiter only serves the food once it's ready. No more trying to catch their eye during peak hours. Guests can scan a QR code at the table to access the menu, order and pay.

What’s impressive about these systems is their improvement in the server’s role. When servers aren’t stuck punching orders into the POS or running credit cards back and forth, they can connect with guests. They can share menu recommendations, ensure food comes out right, and create the experiences that make customers return.

Solutions like Table Ordering by Deliverect do this by connecting directly with a restaurant’s POS system, ensuring seamless flow from the customer’s device to the kitchen. This can speed up table turn times by up to 10 minutes. For restaurants looking to be competitive in 2024 and beyond, table ordering systems aren’t just nice; they’re a must-have.

The Future of Self-Ordering Systems: AI, Data, and Personalization

Better decisions start with collecting and understanding data. Deliverect allows you to analyze data analytics, understand peak ordering times, popular menu combinations, and more.

For example, suppose the data shows that customers who order appetizers are more likely to add desserts. In that case, your self-ordering system can automatically suggest dessert pairings when an appetizer is added to a customer's cart.

The next generation of restaurant self-ordering systems is all about getting clever with customer data. Imagine walking up to a restaurant self-ordering kiosk that doesn’t just show you a menu – it remembers your favorite orders, knows your dietary requirements, and makes personalized recommendations based on what you’ve ordered before. That’s where AI and machine learning are taking us, and it’s happening sooner than you think.

These systems are also boosting customer feedback. Instead of filling out surveys days after they’ve visited, customers can now share their thoughts at the kiosk or through their table-ordering device. At the same time, virtual assistants and AI chatbots integrated into self-service systems provide real-time assistance. 

For example, if your clients frequently order certain items from your menu together, the system can automatically create new combo suggestions instead of making the customer wait to repeat the order.

Now, let’s discuss some challenges you might face and solutions you can implement while adopting these self-service systems. 

Overcoming Challenges When Self-Ordering Systems Are Introduced in Restaurants

Let’s face it—any new technology has its challenges. The good news is that every challenge has a solution.

Customer resistance is the first challenge restaurants encounter. Even though over 60% of customers prefer using self-ordering kiosks when dining at fast-food restaurants, not everyone is comfortable with new technology, especially older customers who prefer traditional service. 

Solution? Start with a hybrid approach.

• Train staff to guide hesitant customers through the process.

• Keep some traditional ordering options while gradually introducing self-ordering systems.

• Show customers how easy and beneficial self-ordering systems are.

System integration can be tricky, especially if you have older POS systems. Some restaurants worry about their existing setup working with new self-ordering technology. That’s where solutions like Deliverect come in. They work with most major POS systems and make integration much easier than you think.

Cost is another concern. Restaurant self-ordering kiosks and table-ordering systems require an initial investment in hardware and software. But think about the long-term benefits: reduced labor costs, increased order accuracy, and higher average check size. Many providers now offer flexible payment plans, and ROI happens in months, not years.

Closing thoughts

Take a minute to imagine your restaurants running smoother, with happier customers and more profit. That’s not a dream—it’s what self-ordering systems are already doing for thousands of restaurants worldwide. Solutions like Table Ordering by Deliverect make it easier than ever to take that first step.

Since the restaurant industry is changing faster than ever, self-ordering systems are leading the way. Whether you start with table ordering systems, implement self-ordering kiosks, or go all in with a complete digital transformation, the key is to start now.

FREQUENTLY ASKED QUESTIONS ABOUT SELF-ORDERING SYSTEMS FOR RESTAURANTS

What is a self-ordering system for restaurants? 

• A self-ordering system is a digital solution that allows customers to order themselves through kiosks, mobile devices, or table-top tablets. It connects to your kitchen and POS systems to streamline the ordering process.

How do restaurant self-ordering kiosks work?

• Restaurant self-ordering kiosks are touchscreen devices that display your menu and allow guests to customize and order themselves. They suggest add-ons, take payment, send orders to the kitchen, and can even change language easily.

What are the benefits of table ordering? 

• Table ordering speeds up service, reduces errors, and allows staff to focus on hospitality rather than order-taking. They typically increase average order value by 15-30% and can reduce table turn times by up to 10 minutes.

Can I connect a self-ordering system to my POS?

• Yes! Modern self-ordering systems can connect to most major POS systems. Solutions like Deliverect make this integration easy, so all your systems work together seamlessly.