Crawford Collective

Highlights of Crawford Collective’s Success with Deliverect — TLDR

1. Massive Delivery Volume Management: Crawford Collective, a Melbourne-based dark kitchen, successfully manages a remarkable volume of deliveries - around 5,500 weekly, peaking at nearly 8,000 during the pandemic. This feat is particularly impressive considering their operation includes 12 brands, five of which are virtual.

2. Seamless Integration with Multiple Delivery Partners: Deliverect’s integrations have been pivotal for Crawford Collective, especially during the pandemic lockdowns. The software efficiently consolidates orders from four delivery partners into a single system, simplifying the order management process.

3. Dramatic Reduction in Order Errors: By automating the order entry process, Deliverect has helped Crawford Collective achieve near-perfect order accuracy. This improvement has been a game-changer, especially during high-order volume periods.

4. User-Friendly Platform with Excellent Support: The team at Crawford Collective finds Deliverect extremely user-friendly, enhancing their efficiency in real-time menu updates and photo uploads. Additionally, the customer support from Deliverect has been highly responsive and effective, providing quick solutions to any issues.

5. Indispensable Tool for Business Operations: General Manager Troy Faleatua acknowledges the critical role of Deliverect in their business, especially during the challenging times of the pandemic. He emphasizes that managing their complex operations would have been nearly impossible without Deliverect’s streamlined platform.

Crawford Collective survives the pandemic with 100% accuracy thanks to Deliverect.

Crawford Collective is a hub for excellent food and a dark kitchenoffering food from multiple virtual brands for delivery in Melbourne. General Manager Troy Faleatua explains that Crawford Collective “has been doing deliveries for the last three years since 2019.”

“It’s predominantly a dark kitchen, and we run 12 brands, five of them are virtual brands,” reveals Operations Manager Robert Crawford, who founded the concept.

He reveals the huge numbers the brand can achieve and how it compared to the pandemic when Melbourne went into lockdown: “Approximately we do about 5,500 deliveries a week, and at the height of Covid, we were doing nearly 8,000.”

“The customers are getting more used to ordering online,” Robert adds. “Our online supermarket, which we started up just before the lockdown, has over 350 to 400 deliveries a week.”

Deliverect improves order accuracy for Crawford Collective

Crawford Collective started using Deliverect to cope with the increase in orders as people were forced to order for delivery rather than dining in. 

“We used Deliverect just coming into lockdowns and it's been a great help to us,” Robert says, adding, “We use four different delivery partners and now that they're all tied together to Deliverect, it's 100% easier. It's just helped our business out so much.” 

Deliverect consolidates orders from the four delivery partners so that the team doesn’t have to manually re-punch thousands of orders into the POS. Now, staff can manage all the orders from one dashboard.

This has led to a massive reduction in ordering errors. Robert explains: “Our back-end delivery side has helped us make our ordering 100% more accurate.”

Troy says it saves time managing the orders from Deliverect rather than multiple tablets that clutter the space. 

“We don’t need to go to multiple tablets to find out where an order’s come from,” he adds.

User-friendly platform with great support

Using Deliverect has been a seamless transition from the old system. It’s easy to get going with intuitive dashboards and interfaces. Making menu changes and uploading photos only has to be done once from the Deliverect dashboard, rather than logging in to multiple delivery partners’ platforms or sending emails to their support teams and hoping for a response.

“What’s good about Deliverect is it’s very user-friendly,” Troy reveals, “Everything is done in real-time, so when you’re uploading photos and putting modifications through, everything is just so seamless.”

When there is a need to contact Deliverect, the support team is always ready to answer any questions or solve any issues.

“The customer support has been amazing,” Robert says, adding, ”A quick email and I'll get a response straight back within 10 minutes, it's awesome.”

Deliverect is all you need

Without Deliverect consolidating orders and allowing easy management from one dashboard, who knows if the brand would have been able to cope with the massive increase in orders during the pandemic. 

Troy thinks it would have been impossible to keep up, and he was very impressed with the results after using the system.

“I don't know how we would have done it without Deliverect,” he says, concluding, “It's basically just one platform to rule them all – and that's Deliverect.”