Poke House

Highlights for Poke House and Deliverect Partnership Story — TLDR

1. Rapid Expansion Across Countries: Poke House, founded in 2018 by Vittoria Zanetti and Matteo Pichi, expanded rapidly from Italy to six other countries, capitalizing on the growing trend of healthy Poké Bowls with a Californian twist.

2. Significant Focus on Delivery: Over 50% of Poke House’s turnover is attributed to its delivery service. The brand has always embraced a multiplatform delivery approach, recognizing its importance in the food market.

3. Integration with Deliverect for Streamlined Operations: Deliverect solved Poke House’s challenges with online order flows by integrating all orders into one system, enhancing speed and flexibility in product deployment and menu optimization.

4. Enhanced Analytical Capabilities and Data-Driven Decisions: The integration with Deliverect provided Poke House with comprehensive data insights, enabling them to make strategic decisions based on a better understanding of their product mix.

5. Essential Tool for Scaling and Automating Sales: Deliverect’s role in structuring Poke House’s operations has been crucial, aiding the company in scaling up and automating online sales more effectively than its competitors.

Poke House relies on Deliverect to keep on growing

Poke House is an Italian food tech specializing in Poké Bowls, the most famous Hawaiian dish. Vittoria Zanetti and Matteo Pichi founded the company in 2018. Four years later, they are present in six other countries: France, Portugal, the United Kingdom, Romania, Spain, and the United States. 

Poke House’s philosophy is to serve fresh and healthy dishes with a Californian twist. The outlets stand out for their pastel tones and furnishings, making customers feel like they are on a Malibu beach. However, the formula for its success is primarily due to optimizing delivery, an area in which Deliverect excels.

"We desire to bring Poke to all of Europe and beyonda, following the healthy trend that has gained prominence in recent years."

—Alberto Vernazza, Chief Operations Officer of Poke House

Deliverect: an essential tool in day-to-day operations.

No restaurant can do without an effective delivery strategy. According to data published by Il Sole 24 ore, in 2020, the home food delivery sector reached €2.9 billion, a growth of 84% compared to the previous year. The year 2021 consolidated the trend by recording a further increase of 39%. The phenomenon is there for all to see: today, the delivery service is present in large cities and towns with at least 20,000 inhabitants.

Poke House has always championed the multiplatform cause. They have never entrusted the delivery process to a single player, and the gear has to run smoothly in cases like this. Alberto Vernazza, the company’s Chief Operating Officer, emphasizes: “For Poke House, the delivery service is fundamental; the brand was born with delivery, and even today, more than 50% of our turnover is based on this sales channel.” 

Before turning to Deliverect, Poke House faced several problems related mainly to the flow of online orders. The software solved the problem by integrating all orders and uploading them automatically. According to Alberto Vernazza, Deliverect provides greater independence with aggregated and unified menu management, allowing Poke House to be faster and more flexible in product deployment and menu optimization. 

"For Poke House, delivery service is key. The brand was born with delivery, and more than 50% of our turnover is based on this sales channel."

Deliverect: an added value

Incorporating all the data into the checkout system resulted in outstanding analytical capabilities and a better understanding of the product mix. “Deliverect helped us make sound, data-driven strategic decisions,” adds Alberto Vernazza. 

Deliverect played an essential role in structuring the company: it is the ideal tool for scaling and automating online sales. “We have achieved better results than our competitors, and that is one of the reasons why I am glad we chose Deliverect,” explains the Milan-based company’s chief operating officer.  

"Deliverect has helped us make sound, data-driven strategic decisions."