Building an Excellent Restaurant Brand Experience: 4 Actionable Tips

In recent years, restaurants have become more focused on customer service. This means providing quality food and drink, great ambiance, and personalized attention to their customers.

A well-designed restaurant brand experience should include the following elements.

1. Customer service - Make sure you have staff always ready to serve and respond to guests' needs.

2. Food and beverage - Ensure the food tastes good and the drinks are appropriately served.

Brand building, or branding, is not just about a place's visual perception, logo, colours, or ambiance. Instead, it is the sum of all consumer experiences and associations with your company/restaurant. Everything from the packaging to product quality, and even how innovative it is. 

Let's briefly review some fundamental factors in building a good brand for your restaurant.

What Factors are Essential to Building a Good Brand for Your Restaurant?

Outstanding customer service: You have to design quality customer service both in person and online for every customer to meet their needs efficiently and quickly. Although the phrase "putting yourself in the customer's shoes" sounds cliché, it is a fundamental statute to create a positive and memorable experience. 

Online presence: A restaurant without an online presence is a restaurant that only exists for a select few. A solid online presence expands your reach and increases the number of potential customers. Today, one of the first things a consumer does is search for places, restaurants, and dining options on the web. It is common to visit the site's website, read reviews, follow social networks and explore online menus on different delivery channels. Therefore, if you don't appear on the internet, you practically don't exist. The days of eating only at a place close to home are long gone. 

Consequently, you must have an attractive presentation of your restaurant and its products on-site and online.

Digital experience: We are not referring again to your restaurant's online presence here, but rather to let customers who visit you know that yours is a modern business. With something as simple as providing free wifi access or allowing your visitors to order via QR codes, you will build a brand that is aware of the trends and tastes of your customers. If this is something you are interested in exploring as an added value to your customers, we recommend a non-permanent fiber so you can test the results.

Automate your ops: Speed is one of the key ingredients for providing a positive customer experience. Whether in-person service or delivery, the faster you serve or deliver a quality meal, the happier your customers will be. 

Automation makes a process or task happen without additional human intervention. Think of an air fryer that prepares what you need after setting the time and temperature. Everything is done automatically. Automating many tasks within your restaurant operation is possible using the right technology.

We are talking, for example, about automating the flow of delivery orders your restaurant receives daily. Instead of having one person accept each order from a delivery platform and manually enter it into your Point-of-sale —POS, you could automate that task.

This would make it more efficient, faster and less manual for your staff, which translates into time/money savings and greater customer satisfaction.

Likewise, you could automate dozens of other functions within your operation to make it more efficient and ultimately build an image of innovation, excellent customer experience, and quality for your restaurant.

The factors necessary to build a quality image for your restaurant are not only visual but of experience, perception, and innovation. So it's time for you to consider what your restaurant needs to take that step towards a fast, modern brand that provides an experience worthy of modern times.