Chaska's enhanced operational efficiency boosts online orders by 29.7%

Chaska created a virtual brand, Nakhraa, that can operate from its existing kitchens using most of the same ingredients. Nakhraa offers traditionally recognizable Indian takeaway food, like butter chicken, lamb vindaloo, and dahl makhani, appealing to a different demographic and opening up a new revenue stream.

The brand was a hit at several locations, and the team was using the leading delivery apps available to fulfill orders, Uber Eats, DoorDash, Ritual, and SkipTheDishes.

But while Nakhraa brought in extra revenue without significantly increasing overheads, Faraz cautions that it added complications to delivery operations: “Once you add Nakhraa, you have to get a tablet for each of those again. So we’re managing eight different tablets between the two different brands.”

Faraz explains the tablets weren’t integrated into the POS system, which meant staff had to manually accept orders on the delivery tablets and then punch them all into the POS system. Realistically, they would wait until the end of the day to do this if they punched them in. 

This led to a host of problems. “The operations flow for delivery versus in-store, pick-up, or dine-in was completely different.”

Chaska turned to Deliverect to create a holistic system for in-store, app, and delivery orders. With Deliverect directly integrated into the POS system, Chaska no longer needs dozens of tablets to accept orders from different channels. Orders from the four delivery platforms are automatically accepted into the POS system.

Central menu management reduces the error rate to less than 2%

Deliverect allows the team to manage their menus from one dashboard rather than storing multiple menus on different platforms. When the menu is updated in Deliverect, it is updated on every platform and location for a consistent customer experience.

“The big thing was being able to update our menu at the push of a button and update them at every location. We didn’t have that before, so it helped in that aspect. We know it’s the exact same menu at every single location. Order cancellations are less than 2%,” Faraz highlights.

When onboarding new stores, instead of creating another menu and sending it to all the delivery platforms, they no longer have to create a new menu. It’s there at the push of a button.

Chaska is a company that prioritizes using technology to simplify and optimize processes. Thanks to Deliverect’s help, Chaska has been able to accept more orders without the need to hire additional staff for shifts, resulting in increased efficiency.

Thanks to Deliverect, Chaska has experienced a 29.7% increase in orders quarter over quarter, which can be attributed to their innovative approach. This growth has also translated into higher customer satisfaction, as evidenced by Chaska’s excellent rating of 4.4/5 on Uber Eats based on 140 reviews. With Deliverect’s ‘Review’ feature, Chaska can easily monitor their performance and ensure they deliver a positive customer experience.

Faraz has also noticed how much the restaurant staff enjoys using the system:

“They (staff) love that they don’t have to punch in every single order, and we know we’re saving labor hours because they’re not spending extra time punching in orders.” 

Chaska has also significantly reduced workload by eliminating the need for manual menu creation and updates. Previously taking two to three days, this task now only requires half a day per month, resulting in a 6x reduction in time spent.