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    Chopstix Streamlines Delivery And Reports Revenue Growth With Deliverect Plus and DMA

    Chopstix, Noodle Bar, 100 locations across the UK

    20%

    AVG order value increase

    14%

    Revenue increase

    -30%

    End-to-end delivery time

    Yasmin Sadik, Digital Sales Manager, Chopstix

    “The benefits we've gained since using Deliverect have been limitless, from freeing up the kitchen space from unnecessary devices... to all the functions of the DMA, such as snoozing and busy mode, which have made life so much easier.”

    Guided Tour

    Summary

    Problems and challenges:

    • Updating menus for three different delivery platforms  was complicated and time-consuming

    • Multiple tablets in-store were taking up kitchen space

    • Difficulty managing three delivery platforms was reducing  store open rate

    • Staff had to log in to multiple delivery platforms to access reporting

    Solution:

    • Deliverect’s central menu editor enables menu changes for all delivery apps in one place with a standardised process.Added meal deals, upsell groups and timed offers to improve the ordering experience

    • Deployed Deliverect’s DMA as a single order management tablet for all channels 

    • Deliverect’s realtime notifications for offline delivery channels enabled Chopstix to act quickly on store closures

    • Deliverect offers real-time reporting for all delivery channels in one place. Access to measurable data on store opening rate, revenue, average order value and more

    Results:

    • More flexibility and control of menus across three delivery channels with the ability to add meal deals and upsell groups

    • Rejected orders have been reduced by 88% to near zero 

    • Store availability of 97% across all three delivery channels

    • 14% uplift in revenue within two months of launch

    • Average order value has grown by 20%

    • End-to-end delivery time reduced by more than 30%

    • Reduced rider wait times

    Chopstix Noodle Bar

    CONTEXT

    Chopstix was founded in 2002 with a prime location in London’s Oxford Street. The noodle bar chain has since grown to become the UK’s largest pan-Asian QSR brand. At its 100 locations, Chopstix delights customers with boxes filled with their choice of bases, toppings, and sides. Bestsellers include salt and pepper chicken, beef teriyaki, and sweet chilli prawns. Yasmin Sadik, Digital Sales Manager at Chopstix, explains that the brand is about fresh, tasty food delivered fast. 

    “Our brand constantly evolves, but we're also big on consistency. So we want to ensure that no matter which branch you visit across the UK, our customers get the Chopsticks experience.”

    Chopstix turned to Deliverect to maintain this consistent experience while the brand expanded and offered more food for delivery. “We wanted a channel that would help us optimise our delivery operations and also alleviate some of the struggles that our teams were facing in store, being busy,” Yasmin explains.

    Let’s look at the biggest problems Chopstix faced and how Deliverect helped improve delivery operations.

    Yasmin Sadik, Digital Sales Manager, Chopstix

    “Entering every delivery order onto the till was time-consuming and not 100% accurate due to human error. With Deliverect, this has become so much easier as everything is synced in one place through one tablet.”

    Guided Tour

    Complicated menu management across platforms

    PROBLEM

    When Chopstix ventured into online ordering and delivery, partnering with third-party delivery providers like Uber Eats, Deliveroo, and Just Eat was essential to growth the business. However, this also led to the burden of managing multiple tablets in each store to handle different platforms. 

    Manually uploading and updating menus, transferring orders from tablets to the POS system, and managing various delivery channels proved more efficient.

    “Menu management, before we partnered with Deliverect, was time-consuming and quite challenging across many stores and different delivery channels,” Yasmin explains.

    She reveals that stores had to manually snooze items and add modifiers on each tablet daily, which took up much time and was tedious for staff.

    Yasmin reveals that another one of the main problems was the high percentage of rejected orders. “These would be quite high during busy periods just because there were so many steps to follow,” she says.

    Reporting was inaccurate and inefficient on multiple platforms

    Finding accurate numbers to assess sales and operational performance was challenging with all the data stored on different platforms. 

    To access insights, the teams would have to log in to the three delivery platforms and try to collate it all, which inevitably produced unreliable results. In reality, they relied on weekly reporting from the delivery channels, which didn’t give them the real-time insights they were looking for.

    “Prior to using Deliverect, it was quite hard to monitor our open rates on the different delivery channels just because it was all reliant on each tablet individually,” Yasmin explains.

    Yasmin Sadik, Digital Sales Manager, Chopstix

    “The menu management has become so much easier with Deliverect. I used to have to rely on asking the channels to update our menus, from calories to imagery to new items. All of this is now done in one place, synced to the POS, and it's so much easier.”

    Guided Tour

    Deliverect streamlines delivery operations onto one tablet

    SOLUTION

    Chopstix turned to Deliverect to consolidate all the orders coming in through the delivery partners so they could be managed from one dashboard. The system also sends orders directly to the POS system via an integration so that the team no longer has to re-enter each order manually.

    Deliverect Delivery Manager App (DMA) has transformed how in-store teams handle delivery operations. The problems with menu management across platforms were quickly resolved, and Deliverect now allows the teams to update menus from one place and adds new functionality.

    “The DMA has made our operation so much easier on a day-to-day basis,” she says, “Using the functions such as snoozing and busy mode and the dashboard, as well as this, eliminating the need to enter every order onto the till manually, saves so much time, but also means that our delivery reporting is so much more accurate, and hence our stock management can be more easily monitored.”

    Because it handles all the data coming into the system, Deliverect provides one place to view reports and analytics about day-to-day operations and sales.

    “Personally, I use the Deliverect portal daily. I can monitor my revenue, average order value, and the number of orders in real time and also pull historical reports,” Yasmin reveals. It's really useful for comparing delivery channels and different stores at different times of the day. You can pull it hour by hour, and it's a great level of detail to have.”

    “They also use the little dashboard tablet on the DMA, and here they can monitor which channel's performing the best, and which products are selling the best, and help manage their time most efficiently,” she adds.

    Yasmin Sadik, Digital Sales Manager, Chopstix

    “We are able to log on and get real-time data through the Deliverect Plus notification system. It allows us to know exactly when a store goes offline and support where we need. Before, we had to rely on weekly reporting from separate delivery channels.”

    Guided Tour

    An uplift in revenue and end-to-end delivery efficiency

    RESULTS

    With Deliverect taking in orders and allowing the teams to manage multiple delivery platforms from one dashboard, Chopstix has kept stores open longer, and rejected orders have reduced by 88% to near zero. The store availability is now 97% across all three delivery channels.

    Chopstix is delighted with the positive results: “The benefits we've gained since using Deliverect have really been limitless, from freeing up the kitchen space from unnecessary devices taking up charging station space, to also all the functions of the DMA, such as snoozing and busy mode, which have made life so much easier.”

    20%

    AVG order value increase

    14%

    Revenue increase

    -30%

    End-to-end delivery time

    With the improvements in menu management and a better open rate, Chopstix has seen a 14% uplift. Yasmin reveals that operational efficiencies have reduced the end-to-end delivery time by more than 30%.

    Yasmin Sadik, Digital Sales Manager, Chopstix

    “Deliverect has helped us optimise our operations and gain amazing data analytics insights. We have a dedicated account management team who support us day in and day out with whichever we need: troubleshooting, pulling data, etc. on a store-by-store level”

    Guided Tour

    Deliverect: a crucial tech partner for future success

    Deliverect proved to be a strong and reliable partner as Chopstix expanded into digital ordering and delivery, providing excellent support from the outset. Chopstix recently celebrated the opening of its 100th store, and the brand has continued plans for growth with Deliverect as a key technology partner.

    Chopstix is adding more digital functionality with direct online ordering through direct-to-consumer tech partner Slerp and a loyalty app from Pepper. Yasmin explains Deliverect’s role in bringing the tech stack together. 

    “Deliverect have been super supportive in launching these integrations, as well as maintaining our existing integrations with Deliveroo, Just Eat, and Uber Eats,” she reveals.

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