Carl's Jr.

Highlights for Carl’s Jr. and Deliverect Partnership Story — TLDR

1. Extensive Experience and Growth: Carl’s Jr. boasts 30 years of experience in Northwest Mexico, with 79 branches, highlighting their longstanding presence and growth in the region.

2. Focus on Delivery Integration: The brand’s mission to integrate delivery services to meet customer demands, especially for quick and accurate service.

3. Challenges with Order Accuracy and Management: Before Deliverect, Carl’s Jr. faced issues with order errors and the manual management of delivery platforms, impacting customer satisfaction.

4. Improvement in Delivery Speed and Efficiency: The collaboration with Deliverect led to significantly faster delivery times, averaging around 26-27 minutes, enhancing customer experience.

5. Overall Operational Enhancement with Deliverect: Deliverect’s solution provided constant connectivity with delivery platforms, improved problem-solving capabilities, and efficient daily operations.

Their name is Carl’s Jr., but they are neither junior nor “small.” Their numbers speak for themselves: 30 years of experience in Northwest Mexico, 79 branches with delivery operations, and hamburgers are impossible to ignore. But it is no coincidence, as Humberto Pérez, Director of Corporate Operations for Carl’s Jr. Northwest, Mexico, explains, “We have been with the brand in the Northwest for 30 years now. We are among the pioneers for the Carl’s Jr. franchise”.

This pioneering spirit has led Carl’s Jr. to take advantage of trends at the right time.

“The mission was to find an integration that would allow us to cater to the needs of a customer who wanted service through delivery.” Humberto Pérez, Director of Corporate Operations for Carl's Jr. Northwest, Mexico

Like many innovative businesses with significant growth objectives, Carl’s Jr. has expanded its operation into food delivery. But delivering food is one thing; giving it perfectly and quickly is another. Carl’s Jr. learned that the hard way; as Perez says, “In the past, order errors resulted in customers returning their orders due to some errors that affect the service.” These mistakes transcended the value of the food, meaning the loss of time and resources and, above all, a blow to the relationship with the consumer. This was something that Carls Jr. could not and would not allow.

“Deliverect has helped us tremendously in many ways, especially the ability to have delivery platforms live and connected at all times. Previously, we needed to manually turn on and off the delivery platforms, but not anymore.” Humberto Pérez, Director of Corporate Operations for Carl's Jr. Northwest, Mexico

The collaboration between Carl’s Jr. and Deliverect has meant a giant leap in speed, optimization, and growth. Today, Carl’s Jr. burgers arrive much faster and with the quality consumers love. “Today, we’re getting around 26-27 minutes delivery time, and that’s a very positive experience for our customers,” Perez adds proudly.

“I would definitely recommend them (Deliverect) because of their ability to adapt and solve problems, their great support team, and because in our day-to-day operations, they help us save time and be more efficient."

“Their team contributes in an extraordinary way to help us deliver the ‘Carl’s Jr. experience.” Humberto Pérez, Director of Corporate Operations for Carl’s Jr. Northwest, Mexico