Popchew

Highlights for Popchew’s Partnership with Deliverect — TLDR

1. Rapid Expansion of Virtual Brands: Popchew successfully expanded its unique virtual food brands across the United States, capitalizing on the growing trend of digital-only food services.

2. Efficient Integration and Order Management: Deliverect enabled Popchew to streamline its operations by integrating multiple online orders into one system, significantly reducing manual order entry.

3. Significant Reduction in Onboarding Time: The partnership with Deliverect led to a 47% reduction in the onboarding time for new virtual brands, accelerating market entry and flexibility.

4. Data-Driven Insights for Operational Improvement: Deliverect provided essential analytics and insights, allowing Popchew to make informed strategic decisions and optimize their virtual brand offerings.

5. High-Volume Order Handling Simplified: Deliverect ensured efficient management of high-order volumes, enabling Popchew to focus on culinary quality and customer satisfaction.

We sat down with Khalfani Coicou, Head of research and development, Aditya Nambiar, Operations Manager, and David Fraile, Head of Customer Success at Popchew, to talk about their experience using Deliverect to operate all their virtual brands and how it has benefited their clients. Here are the highlights of that conversation.

Virtual Brands: The Trending Topic on the Menu

According to data from the National Restaurant Association in North America, the restaurant industry is expected to grow in 2023, reaching $997 billion in sales and becoming a market full of opportunities for restaurants and dark kitchens.

In an environment of increasing sales and competition, managing finances, streamlining processes, boosting sales, and finding new ways to reach customers are critical factors to watch closely. That’s where virtual brands and Deliverect come into play. “Popchew is a startup that prides itself on creating great food brands with brand and content creators all across the United States,” saysCoicou.

“A virtual brand is a brand that doesn't have a physical location but lives on digital platforms”

–Khalfani Coicou, Head of research and development at Popchew.

Virtual brands are a new and exciting business model representing a huge growth opportunity for restaurants and ghost kitchens everywhere. Why? A food service business can operate as many virtual brands as they want, allowing them to optimize labor and costs while improving revenue and market share.

Operating a virtual brand efficiently: The Fork and Key case

Located at 1453 Amsterdam Avenue, in the heart of Harlem, NY. Fork and Key describes itself as a “Family style home cooked food located in Harlem. Recipes from 1950 passed down to the next generation & shared with you!” Loved by locals and visitors alike, Fork and Key serves that classic taste everybody enjoys but has also embarked on new territories by partnering with Popchew to cook and deliver new recipes that appeal to modern consumers.

“Fork and Key is an incredible restaurant operator. All we've simply done was add our wonderful platform of virtual brands to help them create another stream of revenue”

—Khalfani Coicou, Head of research and development at Popchew.

We also visited Wendy Bender, owner of Fork and Key, to better understand how operating one of Popchew’s virtual brands through Deliverect has positively impacted her restaurant operations.

“Deliverect has made life so much easier in this kitchen. We don’t have to be in the register. Orders just come through as seamless”

—Wendy Bender, owner and operator at Fork and Key.

Fork and Key have partnered with Popchew, so now, in addition to working on their menu, they can generate extra revenue by preparing meals under a virtual brand. The Fork and Key team uses Deliverect to manage, streamline, and follow every online order from their virtual brands. Through a seamless and straightforward experience, the Fork & Key team can manage high-order volumes efficiently, accurately, and in no time.

Deliverect: A Game-Changer for Scaling Virtual Brands

The Popchew and Deliverect partnership has revolutionized how virtual brands are managed across the US, providing a powerful solution for businesses like Fork and Key to handle high order volumes easily. These restaurant businesses can focus on delivering exceptional service and quality food to their customers by ensuring stability and efficiency in their daily operations.

47% reduction in onboarding time.

A key factor in the success of this partnership has been the significant improvement in critical KPIs, such as onboarding time for new virtual brands. By reducing the onboarding time from 19 days to just 10 days —a remarkable 47% reduction in onboarding time— Popchew and Deliverect have made it possible for restaurants and ghost kitchens to capitalize on the virtual brand trend more quickly. This accelerated onboarding process enables businesses to seize opportunities faster, respond to changing market conditions, and stay ahead of the competition.

“We chose Deliverect carefully because of the technology and the fact that it allows us to manage hundreds of restaurants across the country at the click of a button… One delivery log-in, one license. Where they can manage and receive all of their orders into one consolidated place”

—David Fraille.

The importance of a shortened onboarding time cannot be overstated. The faster a business can onboard a new virtual brand, the sooner it can generate additional revenue, directly impacting the bottom line. With a quicker onboarding process, companies can also experiment with new brand concepts and pivot more quickly if needed, giving them the agility to adapt to evolving consumer preferences.

Furthermore, Deliverect has proven stable no matter the volume of daily orders, ensuring smooth operations and high customer satisfaction. This stability is crucial in the fast-paced food industry, where any disruption in order management can ripple effect on customer experience and overall business results. With a stable platform handling high order volumes, businesses can focus on delivering top-notch service and food, driving repeat business, and increasing customer loyalty.

High-Volume Order Management Made Simple

Deliverect has been designed to handle high order volumes, making it the perfect solution for virtual brands that operate in a fast-paced environment. By consolidating all online orders into a single interface, Deliverect simplifies managing multiple orders, ensuring that businesses like Fork and Key can focus on creating delicious meals without being overwhelmed by logistics.

“Our aim has always been to provide our restaurant partners with the best tools in the industry so that they can worry more on the culinary side and worry less on the technicalities of the system”

—Aditya Nambiar, Operations Manager at Popchew.

With the restaurant industry continuing to grow and evolve, the partnership between Popchew and Deliverect is set to help even more businesses tap into the lucrative world of virtual brands. By providing a stable, efficient, and easy-to-use platform, Deliverect empowers restaurants and ghost kitchens across the United States to take advantage of the virtual brand trend, increasing their revenue and market share.

“Restaurants lose money if they’re not on Deliverect”

— Aditya Nambiar, Operations Manager, Popchew.

The combination of Popchew’s innovative approach to virtual brand creation and Deliverect’s powerful order management platform is poised to keep virtual brands at the forefront of the restaurant industry’s growth. As more and more businesses adopt this new business model, the partnership between Popchew and Deliverect will continue to play a crucial role in unleashing the full potential of virtual brands across the United States.