How to Advertise Your Restaurant or C-store with Uber Eats Ads

In this evolving digital landscape, dining establishments and dark kitchens use different tech tools to enhance the flavor of their dishes and make them accessible online. The goal? To attract fresh clientele and hit revenue and performance goals.

But let’s keep it real: The same table-serving opportunities also address concerns. We’re talking about inflation, economic uncertainty, and ever-rising labor costs that threaten to sour any game plan.

Uber Eats Ads have the potential to boost business earnings, as indicated by an independent study by Quadrant Strategies. According to this report, over 85% of merchants experience an increase in their revenues upon joining the platform, with more than 80% stating that Uber Eats has enhanced the profitability of their businesses.

How Important It Is to Be on Delivery Platforms

The delivery scene keeps growing. Forecasts show that its growth could reach up to 2.5 billion users worldwide by 2027, demonstrating the keen appetite for this service.

What Makes Uber Eats an Essential Food Delivery Company?

Uber Eats ranks among the top three food delivery apps worldwide in terms of users. Since its launch in 2014, it’s been racking up partners, with around 890,000 business alliances in over 11,000 cities across the globe.

Highlights from the Most Recent Uber Eats Report

• Over 55% of businesses on the platform are small to medium-sized enterprises globally.

• In 2022, more than 125 million customers received something from Uber Eats.

• Uber Eats delivers to over 50 million users in the U.S. and Canada.

Although getting started with the app is a solid start, as time advances, you might perceive that the competitive intensity is set to escalate even further.

Your offerings must grab attention if you want to stand out and see results, as we explain in our Uber Eats 101 guide. Simply put, if more people see your menu, you have a better chance of generating a sale. This is when the effectiveness of in-app ads becomes most apparent.

UBER EATS ADS OPTIONS

If your restaurant or C-store wants to spotlight specific meals to promote sales or improve your present condition, Uber Eats ads are your ticket to being in the right place at the right time for your target audience.

Let’s jump into the three types of ads you can run on Uber Eats. Each has its own placement and features. Knowing the ins and outs of these options will help you pick the one that best suits your business needs.

Sponsored Listings

Sponsored listings enable businesses to increase their visibility and put themselves at the top of Uber Eats’ listings, even ahead of their competitors, ensuring they stand out when customers decide what and where to get their meals.

According to Uber Eats research, sponsored listings can increase orders by up to 15%.

Post-Checkout Ads

Post-checkout ads appear on the tracking screen after a customer has finished a transaction and is watching the delivery person’s path to their address. There are currently two options, with a third on the way.

1. Post-Checkout + Offer:
   Persuade people to act by offering a substantial discount when they purchase through Uber Eats.

2. Post-Checkout + Game:
   Enhance user engagement with an interactive activity integrated into the Uber Eats app.

Storefront Ads and In-Menu Ads

This type of advertising helps restaurants and C-stores prominently feature their offerings. In addition, these ads highlight seasonal menus and special pricing, making them particularly appealing to customers looking for exclusive deals.

What criteria will Uber Eats use to display advertisements?

The platform will display your ads to the target audience based on the following factors:

• Location

• Time of day

• Uber Eats orders

• Search History

HOW TO CREATE UBER EATS ADS

Now that you know your advertising possibilities and considering you have chosen a format, it’s time to set up your Uber Eats ads. Here are the steps:

Step 1: Log In

Go to your Manager portal and click “Promoted Listings” in the Marketing area. 

Step 2: Pick Who Sees Your Ad (Target) 

Decide if you want everyone to see your ad or just new customers. 

“All customers” includes “new customers” and all consumers within the delivery distance.
“New customers” only target consumers who have never ordered your food.

Step 3: Weekly Budget

Think about how much money you’re okay with spending every week. Remember, you pay each time someone clicks on your ad. You can stop this whenever you like.
The system will recommend a weekly spending limit based on your business billing. 

Step 4: Set Your Price for Clicks (Bid Method) 

Choose how much you’re willing to pay when someone clicks on your ad.
You can pick a set amount or set it automatically and let it change to stay competitive.

Step 5: Launch Your Ad

Before launching your campaign, review the settings. If everything is in order, it’s time to launch it. 

Be aware that your ads will take some time to appear after creating your advertisements. Your ads will be published within 48 hours.

Step 6: Make Changes as Needed

Keep an eye on how your ad is doing. Change how much you’re spending or what you’re willing to pay per click based on what’s working.

TIPS TO IMPROVE YOUR UBER EATS ADS

Budgeting:

Set a realistic budget and start modestly to evaluate your return on investment (ROI). If you’re testing different approaches, keep the budget and format consistent for an easier campaign performance comparison under similar conditions.

Scheduling:

Identify any future holidays or significant events that may boost delivery orders at the beginning of each month. To increase sales, set aside a specific budget for platform marketing during these periods.

Objectives:

Don’t just focus on increasing sales. Consider multiple goals, such as building brand recognition—especially important if you’re new to the market or have a particular dish you’d like to popularize.

Copywriting:

Space for text in ads is limited, so use concise yet impactful messages. Focus on communicating special offers or highlighting standout dishes to capture the attention of potential customers.

You can use tools like ChatGPT to create concise and engaging messages. Learn how on our guide to use AI.

Visual Elements:

Choose photos that are visually appealing and whet the appetite. Consider investing in high-quality photography and assessing competitor images to identify best practices or ways to differentiate your online business.

Using Integrations to collect more data.

You can also use system data to augment your investigation. Uber Eats, and Deliverect have two-way integration for all restaurants and C-stores. This integration lets you sync and manage your business Uber Eats menus and get more data for you to leverage.

OPTIMIZE SALES THROUGH UBER EATS REPORTING

You will discover the following options within the list of available metrics in the Marketing section.

• ROAS (Return on Ad Spend)

This metric calculates how much revenue was generated for every dollar spent on advertising.

• Sales from ads:

Displays the total sales attributed to clients who placed orders after viewing your ad for 7 days.

• Conversion rate:

This is the percentage of Uber Eats users who clicked on your ad and placed an order.

• Amount spent: 

Total amount spent for all ad clicks received.

Leveraging Uber Eats ads can be a game-changer for your restaurant or C-store. Following these simple steps for creating and analyzing reports will help you attract more clients, boost your income, and improve the efficiency of your business. Furthermore, with the correct tools, such as our Deliverect integration with Uber Eats, You will be well-equipped to excel in a competitive market and impress diners with your delicious menu.